6 effective ways to promote your ecommerce business
Running an eCommerce business could be very rewarding, but it has certain intricacies that you should be aware of if you want to be successful at it.
As an eCommerce business, driving traffic to your site and getting them to convert is a must.
But the truth is, customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales.
You’ll need to have a clearly defined digital marketing strategy that will enable you to take your business to your target audience.
Here are 6 ways to successfully market your eCommerce business.
- Take advantage of social media
You would agree that most of your customers and prospects are on social media. This means that you can actually interact and connect with them using that medium. Social media is one of the most effective and simple digital marketing tools to promote your eCommerce business.
By posting content regularly on your social media pages, you keep your brand registered in the minds of your target audience and you build authority in your industry.
- Build an email list
Having an email list is one of the best ways of building relationships with your existing and potential customers. With an email list, you can run various email marketing campaigns.
The reason why email marketing is important is that it is a digital marketing approach that allows you to keep people updated about your products and also stay connected with them even more closely than with social media. What you want to do is find ways to get people to submit their email addresses when they visit your eCommerce website.
Some brands use pop-up boxes to prompt users to enter their email addresses in return for a small promotion, like 15% off their first purchase, or free shipping.
- Optimize your website for SEO
Getting your customers to find you on search engine result pages like Google is very important when it comes to making eCommerce sales.
If your website is not properly optimized for SEO, it will be difficult for it to rank on the first page of Google, which is where people mostly check when they search for something.
You’d want to incorporate SEO keywords into your product listing titles and descriptions. You can drive more traffic and boost sales to your online store by including frequently searched terms and phrases on your site.
- Utilize sponsored ads
Sponsored ads, which are also known as PPC (Pay Per Click), are a great way to promote your eCommerce store.
By running either Facebook ads or Google ads or both, you get to reach a lot more people within a short space of time than you would have done organically. For example, with Google search ads, your product or website can appear on the front page of Google.
With some nice copywriting, images, or videos, you can showcase what you are selling. The way PPC works is that you structure your target market based on location, behaviors, interests, and age group, and you are charged per click.
- Start blogging
One of the best ways to promote your eCommerce business is to create value-focused quality content that gives information relevant to what you sell and what you believe your existing and potential customers may want to know about.
Providing information through blogs helps to answer questions your prospects may have. What this does is it drives traffic to your website, positions you as an authority in your industry, and builds trust among your target audience. This automatically puts you in a good place as the right business for them to get products from.
So what you want to do is have a blog page on your website where you regularly post content so that when someone searches for something relevant to what you sell, your content will come up. And when they click on it, they’ll be taken to your website.
The trick is to mention somewhere within the content that you have the product they need and attach a hyperlink that will take them straight to the product page. However, what you want to consider while creating blog content is SEO, so that your content can rank on Google.
- Product reviews are important
Getting reviews from your customers or anyone that has come across your business is a great way to promote your eCommerce business. People are convinced when they see social proof about the quality of your products.
So what you want to do is get your customers to share their experiences with your business or products, and you want to post them on your website so that any visitor that comes around can be confident about clicking the “order” button when they see those reviews.
Get help
As you can see, eCommerce digital marketing is pretty sophisticated. It takes the right application of these strategies to successfully promote your business.
Clearly, most of the things that were mentioned here are not in your area of competency. You would agree that it would be best to get professionals to do it, just like many other successful eCommerce businesses are doing.
If you feel that it is time to boost your online marketing and take your eCommerce business to the next level, feel free to book a call with us here