Why email marketing is important for your business
Did you know that more than 34% of people worldwide use email? That’s about 2.5 billion people. According to the Radocati Group, the world sends 196 billion emails daily. Out of these 196 billion emails, 109 billion are business emails.
Email marketing remains one of the best ways to keep and grow customers. But sadly, some businesses are yet to incorporate it into their online marketing strategy. One thing that is amazing about email marketing is that you can be in direct communication with your existing and potential customers. The best part is you can personalize that communication to be tailored to their interests.
Unlike some other marketing channels, email marketing allows you to keep in touch with your customers regularly. It could be a simple, “Thank you for subscribing,” a friendly, “Welcome on board,” or a sincere “Happy Birthday,” email. This makes it the easiest and most effective way to let your customers know you value them.
Here are 8 reasons why email marketing is important for your business
- It is personal
Unlike social media platforms, where you address your audience as a whole (“To all of our fans, we would like to say..”), an email marketing software allows you to address people individually by name.
Email marketing enables you to build relationships with prospects, leads, current customers, and even past customers because you get a chance to speak directly to them, in their inbox, at a time that is convenient for them.
- It is excellent for conversion
You can grow your audience, interact and strengthen your personal relationships with them on social media.
But when it comes to converting people into members, customers, or supporters, email marketing is the way to go because you are much more directly connected to them and the chances of them clicking on any link you attach are very high.
- It is geared toward action
Whether you realize it or not, everybody is wired to do something with an email. It could be to reply, forward, click-through, sign-up, or even straight buying.
With its transactional nature, email marketing allows you to direct traffic to your website and ultimately drive sales. Using email for your small business or startup marketing strategy will get you to see results right away.
- People constantly check their emails on their mobile phones
With an increase in the use of smartphones, people now check their emails all the time — during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.
Some people think the popularity of social media platforms, may make email obsolete, but a study in 2014 from Exacttarget reports that 91% of people use smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking.
- Saves time and cost
While big businesses can afford to go all out and buy advertising spaces, small businesses don’t have that luxury. With small businesses, there are always time and budget constraints. By the time you are done designing/printing flyers and hanging banners, you would have spent a lot of time and several dollars.
All this time and money spent focusing on conventional forms of advertisement is lost revenue, and a lost opportunity to connect with your customers on a personal level.
- Better brand recognition
Email marketing is a great way to develop your brand identity because it gives you a direct connection to your existing or potential customers. You have the chance to create the perception you want your customers to have about your brand.
Once you are able to leave a good impression by creating valuable content for the customer, you’ll have an edge over your competitors.
- Metrics to know what works
From the rate at which people open your mail to the click-through rate, you can tell what works and what doesn’t. Your email software also allows you to track delivery rates, bounce rates, and unsubscribe rates.
You can use these metrics to know how well your email campaign has performed and to decide on the changes that should be made.
- Great Way to keep customers Informed
Your customers want to know what is happening with your business and how to get involved. Being involved makes them feel like they are a part of your journey as a business.
With Email marketing, it easy for you to keep your customers updated on information like events, promos, tips, the launching of new products, etc.
Eager to Start an email marketing campaign? Send us a message here: info@opticliqdigitalagency.com